TEXT MESSAGE MARKETING
IS YOUR BUSINESS READY TO CHANGE?
Since 2012 the UK is Texting more than Talking. Are YOU?
SOURCEl The UK regulator Ofcom
Texts have now surpassed traditional phone calls and meeting face to face. This shows that people accept texts as part of everyday communication and prefer text message marketing. If you are not communicating with your clients or customers via UK SMS marketing the way they prefer, you stand to lose them to a competitor who does.
To those people who ask What is text SMS marketing, read on.
It’s much easier to reach your
audience via S.M.S. than email
The Email read rates now
averages less than 23%
S.M.S. is now the most
popular form of communication.
Source: Ofcom
Text message marketing for small business is, at last, available and is an effective way to reach customers and promote your business.
Here are some things to consider when deciding whether UK SMS marketing is right for your business:
Make sure you have permission to text someone: It’s important to only send text message marketing to people who have opted in to receive them.
General Data Protection Regulation (GDPR) apply. Get explicit permission from customers before sending them text messages. We’ll help you with that.
Keep it relevant: Make sure the messages you send are relevant and useful to the recipient. Otherwise, you risk annoying them and potentially losing their business.
Be respectful of their time. UK SMS marketing can be disruptive so make sure you’re not overloading your customers with too many messages
Use an opt-out option: Make it easy for customers to opt-out of receiving text messages from your business if they no longer want to receive them.
Overall, UK SMS marketing is an extremely useful tool for promoting any business, but it’s important to approach it in a responsible way or the phone carriers will block your messages and possibly you
Ultimately then, text message marketing for small business is the preferred method over email. UK SMS Marketing
is proven to be what your customers want so give them what they want and use text message marketing
Don’t let your business fall behind – start using UK SMS marketing to your customers with our user-friendly SMS platform